As our skin matures, our makeup routine needs to change along with it. What worked in our 20’s and 30’s doesn’t flatter anymore. Here are the best makeup tips for women over 40 who want a fresh, radiant makeup look.

Embrace Your Beauty: Essential Makeup Tips for Women Over 40

Prep with moisturizer: Always start with a hydrating moisturizer to plump the skin and create a smooth base. I love Beauty Society’s Love Thy Face. It goes on like cake frosting but doesn’t leave a greasy feel.

Choose a hydrating foundation. Once again, moisture is the name of the game for mature skin. Opt for lightweight, hydrating formulas that won’t settle into fine lines.

Beauty Society’s Sheer Joy Tinted Anti-Aging Serum and Creamy Timeless Face Stick are my favorites. Both contain anti-aging skincare ingredients and offer light-to-medium coverage that’s perfect for women over 40.

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Lighten up! Go easy on powder. Use it sparingly as it can accentuate wrinkles. Focus on the T-zone if needed.

Similarly, embrace cream products: Cream blushes, eyeshadows, and highlighters blend seamlessly and add a youthful glow. Beauty Society’s Timeless Face Sticks are creamy formulas that are a dream to apply, and also contain anti-aging skincare ingredients.

Define your brows: Well-groomed, softly defined eyebrows can lift the face and create a more youthful appearance. Since our brows tend to thin as we age, filling them in with a soft eyeliner can turn back the clock.

Opt for cream lipsticks: These formulas contain moisturizers, and are more flattering than matte lipsticks, which can emphasize lip lines. A good lip plumper can even add volume to lips, which tend to thin as we age.

Highlight subtly: Add a touch of highlighter to the high points of your face for a youthful glow, but avoid shimmer in areas with fine lines.

Lighten up! As we age, excessive makeup can be less flattering. Lighten up your formulas (opt for lighter coverage foundations, as mentioned above), and try a lighter palette for a fresh, natural glow. Less really is more!

Remember, these are general makeup tips for women over 40. Experiment and find what works best for your unique features and preferences. Have fun. There really are no rules!