As a woman of a certain age, we want to make the most of what we’ve got. If your makeup routine isn’t flattering anymore and needs an update, read on for tips on the best makeup for aging skin.

Makeup for mature skin requires a different approach. Certain products can make you look older by settling into fine lines. Our skin loses moisture as we age, making our complexions look less plump and more wrinkly. 

Bobbi Brown, professional makeup artist and founder of Jones Beauty

Since our skin needs more moisture as we age, it’s imperative that we hydrate it. There are 3 ways to do this:

1. Use a good moisturizer before applying makeup
2. Hydrate skin from within
3. Switch to cream-based makeup

The first tip is self-explanatory. Using a good moisturizer before applying makeup is crucial. This is so makeup doesn’t settle into fine lines and wrinkles. I love Beauty Society’s Love Thy Face Miracle Moisturizer. It doesn’t contain fragrance that might irritate aging skin, which becomes more sensitive, especially during menopause.

Moisturizer isn’t enough, however. We also need to hydrate our skin from the inside out. Infuse HA is fermented, bio-available hyaluronic acid water charger that boosts moisture from within. Read more about Infuse HA here.

Hyaluronic acid is hydrophilic, meaning it attracts water to itself. Our bodies produce HA naturally, but our levels go down as we age. Supplementing with it means more dewy skin, and can even help with achy joints.

And finally, switch to cream-based makeup! Why is cream based makeup best for aging skin?

Creamy Formulas: The Best Makeup for Aging Skin

1. Cream formulas contain more moisturizing ingredients, needed for drier aging skin.
2. Creamy textures are more flattering, because they’re less likely to settle into and accentuate fine lines and wrinkles.
3. Cream makeup usually provides a dewy, luminous finish that can make skin appear more youthful and radiant.
4. Cream products often blend more smoothly on older faces due to their texture
5. Many cream-based makeup products incorporate beneficial skincare ingredients. This is certainly true of Beauty Society makeup. You can get 20% off your first order on their website.

Best Light Coverage Foundation for Older Women

I love Beauty Society Sheer Joy Age Defying Tinted Serum. It’s literally tinted skincare, an anti-aging serum that doubles as a light coverage foundation. It goes on easily with fingers or a blending sponge or brush.

Sheer Joy Blush is another makeup product that’s ideal for older women.

For more coverage, I like Beauty Society’s Cream Foundation Timeless Face Stick. It’s in a convenient stick form, and goes on like butter.

If you aren’t sure what shade you need, use the Color Match tool or contact me for help.

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