For 15 years I was a blogger. 18 months ago, life took a dramatic shift. Why? Because I joined the ranks of proud direct sellers. Never in a million years would I have thought I would join a direct sales business, much less experience the success I have so quickly! But it happened. In this article I share my secrets to direct sales success. Read on!
Firstly, why should you listen to me? Great question! Because in the 18 months I’ve been with my direct sales company, I’ve created a team of 270+ distributors (and growing monthly). I also earned the company car. I earn a full-time income with my business, and I have 7 kids at home! Here’s what I did to make that happen.
Secrets to Direct Sales Success: 10 Tips
Truly, there are no secrets to direct sales success! There is SO much information available from rock stars in this industry. Winners love to share their tips!
#1 Commit to 1 Year in the Business and Set a Big Goal
Too many people join a direct sales or network marketing company and “try it out”. That wasn’t my attitude. I joined initially because I was excited about the products. And, I saw that my sponsor had earned her company car in 3 months. (I accomplished the same goal in a similar time frame.) My goal was big, and I wasn’t going to “try” anything. I was going to put my head down and do the work, not questioning my decision or results for a year.
I believe having a big goal and committing to it is crucial. Why? Because others see your commitment and take you more seriously! Don’t make a goal so big it’s unachievable. But make it big enough to excite you!
Focus on Activity Goals, Not Results Goals
“I want to make $5,000 a month” is a results goal. “I commit to speaking to 5 people a day about my business and products” is an activity goal. It’s easier to control. And guess what? Activities lead to results. Focus on your daily activities and the results take care of themselves.
If I’m Not Having Fun, I’m Doing it Wrong
Ours is a people business. And people love to have fun. What works in the professional, corporate world (being serious and looking smart and “cool”) just doesn’t work in network marketing! Loosen up and enjoy yourself!
When I’m having fun, I do more of the stuff that earns me money. I recruit more easily because people want to join the fun.
What’s Measured Gets Improved
When I started my business, things moved so quickly! So, I neglected to keep good records in the beginning. This led to a headache come tax time! It also bit me in the rear in another way. Once I did my bookkeeping, I realized that I was capable of more. My best months had several times the retail profits of my slow months. If I had been tracking, I would have hustled more in the slow times.
Track your prospecting numbers too so you know how many people you need to talk to every day to meet your sponsoring and sales goals. Whatever we track, we improve.
Get Organized and Plan Ahead for Success
Similar to the above, get organized right away. Create systems for follow-up and for onboarding your new distributors. Anything you do more than 3 times needs to have a system! Systems are huge time and energy savers.
It may not matter much if you only have a few customers and one downline, but as your organization grows and you have hundreds of customers and on your team, it absolutely will! Create a follow-up system that works for you (whether paper, digital, an app or a hybrid) and that you will work.
Provide Value First on Social Media
Ah, social media. It’s the best and worst thing that’s happened to network marketing! So many people do social media so wrong when they join a company. Here’s the painful truth: nobody cares about your product or company. They are tuned into WIIFM (what’s in it for me?). They want value and information that helps them.
People come to social media to be entertained, educated or inspired. Every social media post you create should do one of those things. GIVE value first and it will come back to you in spades.
Enjoy the Journey
It’s easy to get so focused on our end goals with our business (a rank, an annual income) that we forget to enjoy the little things on the way. Getting a new customer who raves about the product. Your first company event. Meeting an out-of-state downline in person for the first time. These are all little things to celebrate.
I’m the second from the left. Above and below are pictures of me and some of the other amazing women on the team at our annual company event. One of my secrets to direct sales success? Sponsor people you admire! People who inspire you to work harder and go bigger.
Events Aren’t Optional
They just aren’t. Nothing can replace the belief-building power of in-person company events. The energy, the camaraderie, the training. We can’t get everything from a webinar. Get yourself and your teammates to company events and watch your organization blossom.
You Do You, Boo
Try all the tips your upline organization suggests. Do everything to reach out to your community, at least once. Get out of your comfort zone. But do find your niche. We’re not all the same. We have different talents, skills and abilities. And our customers can sense when we’re not being true to ourselves. It’s ok to be yourself and do what works for you!
Understand Marketing Versus Prospecting – you need to do both!
Marketing is a more passive activity. It involves anything you do with the intention of having someone reach out to you (a Facebook live, an Instagram post, an ad).
Prospecting, on the other hand, is active. It’s contacting a specific individual and asking them to take a look at your product or business. We need to master both activities to have the most success in our business.
So there you have it! I hope these secrets to direct sales success are useful to you.
Would you like to join me in this direct sales journey? Fill out this application and my assistant will contact you shortly. When your application is reviewed, we’ll take the next step together. Or watch this brief video our team created first!